THE PROBLEM
COACHING INDEPENDENTLY SHOULD NOT MEAN COACHING ALONE.
Most independent coaches do not have a room full of experienced colleagues available when they need to:
- Work through a difficult programming decision
- Diagnose why an athlete has stopped progressing
- Build a progression for a specific limitation
- Interpret new research
- Pressure-test an idea before using it with an athlete
- Talk honestly about the business of coaching
Coaches inside major training organizations have access to those conversations every day. Most independent coaches do not. Ruth Performance Collective gives you that environment: a year-round continuing education community for remote coaches. A place to learn, ask better questions, examine real athlete problems, share ideas, and become more confident in the decisions you make.
"When you're a remote coach, who do you have to bounce ideas off of? Who do you have to bring you new training ideas on a regular basis?"
KYLE RUTH
THE APPROACH
YOU DO NOT NEED MORE DISCONNECTED CONTENT.
There is already more coaching information available than any one person could consume. The difficult part is deciding:
- What applies to your athlete
- What matters most right now
- How to turn a concept into a training session
- How to progress it over several weeks
- How to adapt when the athlete does not respond as expected
- Whether your decision actually makes sense
Ruth Performance Collective is built around application. The goal is to help you make better decisions and put useful ideas into practice.
WHAT'S INCLUDED
WHAT MEMBERS GET.
LIVE COACHING, EVERY WEEK
- Weekly coaching call - Tuesdays, 9:00-10:00am ET
- Office-hours Q&A - Thursdays, 12:00-1:00pm ET
- Every call recorded, indexed, and searchable
PRACTICAL PROGRAMMING RESOURCES
- The template vault - the actual spreadsheets Kyle used with athletes
- The progression library - complete progressions, one added monthly
- Bi-weekly research reviews built for coaching decisions
SEARCHABLE KNOWLEDGE + COMMUNITY
- A curated, timestamped call archive
- Searchable by the problem in front of you
- A community of serious performance coaches
INSIDE THE COLLECTIVE
WHAT YOU CAN USE ON DAY ONE.
The Collective gives you a working library of progressions, research reviews, coaching calls, athlete case studies, programming templates, and performance-coaching systems. The libraries give you a starting point; the live calls help you decide what applies to the athlete in front of you.
Live weekly calls
Biweekly research reviews
HOW TO USE THE COLLECTIVE
HOW MEMBERS USE THE COLLECTIVE.
01
START WITH THE PROBLEM IN FRONT OF YOU
You are not expected to consume everything. Start with the athlete problem or coaching decision directly in front of you.
02
SEARCH, THEN APPLY
Search the library for a relevant call, template, progression, or research review, and apply the most useful idea to your situation.
03
BRING WHAT IS UNRESOLVED
Bring unresolved questions to office hours or the weekly coaching call.
04
CLOSE THE LOOP
Share what happened and use the feedback to refine your next decision. The value is in improving the decisions you make for real athletes.
WHO IT IS FOR
You do not have to coach elite athletes. Performance principles upgrade coaching at every level, and coaches in the original mentorship applied these systems with general-population clients to real effect. You do need to care about your craft, engage thoughtfully, and be willing to examine your decisions.
- Competitive-fitness, CrossFit, and functional-fitness coaches
- Sports-performance, strength and conditioning, and endurance coaches
- Independent remote coaches
- Coaches responsible for individualized program design
- Coaches who want to understand why a training decision works
- Coaches who value thoughtful discussion and constructive disagreement
- Coaches who want continued development without another certification
THIS WILL NOT BE THE RIGHT FIT IF YOU WANT:
- A generic daily workout program
- Someone to write all of your athletes' programming
- Unlimited private access to Kyle
- Individual athlete audits on demand
- A guaranteed answer to every coaching problem
- Passive content that you never intend to apply
- A shortcut that replaces experience and critical thinking
Ruth Performance Collective provides education, frameworks, resources, discussion, and professional support. It does not replace your responsibility as the athlete's coach.
WHERE IT COMES FROM
BUILT FROM REAL MENTORSHIP.
Ruth Performance Collective grew out of Kyle Ruth's individual coaching mentorship. Those conversations covered real athlete cases, programming decisions, coaching systems, business challenges, and the questions experienced coaches encounter when theory meets practice. The Collective preserves the best of that environment while making continued support, new resources, research, and coach-to-coach discussion available through an ongoing membership.
The feedback below is from coaches in that original mentorship, the program the Collective was built from. The Collective is the ongoing environment those conversations became.
"Kyle is one of the most knowledgeable coaches in our space. Working with Kyle has made me more confident as a coach, and the homework he gave matched my goals. I now have all the back end set up to onboard clients as well as a new season planning system for my athletes. If you are on the fence, just take the leap. Kyle is a phenomenal mentor who will meet you where you're at."
"I've done several mentorships and certifications, and mentoring with Kyle is one of the best because everything covered is personalized yet easily applicable as a coach. Kyle really knows what he's talking about. He's one of the best coaches in the game."
"More confidence has been instilled in trusting the process. I now have a streamlined and efficient system for the entire interaction, from onboarding through the nuances of programming. If they're willing to invest in themselves and their business as a coach in this field, it's a no-brainer."
ABOUT KYLE RUTH
Kyle Ruth is a performance coach and educator specializing in competitive fitness, endurance development, and the application of sport science to real-world coaching. He competes at the CrossFit Games in the masters division and coaches athletes at every competitive level.
20+First-time Games qualifiers
4Games podium finishes
8Games top-10 finishes
4XCrossFit Games athlete
The goal is to make better decisions.
CHOOSE YOUR MEMBERSHIP
CHOOSE MONTHLY OR ANNUAL.
MONTHLY
$149per month
Full access to Ruth Performance Collective for as long as your membership remains active.
Join Monthly
ANNUAL · SAVES $389
$1,399per year
The complete Collective experience while saving $389 compared with paying monthly for 12 months.
Join AnnualCancel anytime. Access continues through the end of your paid period. Payments are not refundable for unused membership time.
QUESTIONS
ARE THE LIVE CALLS RECORDED?
Yes. Live calls are recorded and added to the Collective so members can watch them later.
DO I NEED TO ATTEND EVERY CALL?
No. Attend the calls you can make. The rest are recorded, indexed, and searchable whenever you need them.
IS THIS ONLY FOR CROSSFIT COACHES?
No. Much of the discussion is highly relevant to competitive fitness, but the underlying systems also apply to sports-performance coaching, strength and conditioning, endurance development, and individualized athlete programming.
WILL KYLE REVIEW MY ATHLETE'S COMPLETE PROGRAM?
The weekly calls may include discussion of member programming questions and athlete problems, but the Collective does not include complete individualized program audits or private consulting. Those require a separate service.
COLLECTIVE OR MENTORSHIP?
The mentorship is a premium individualized service: six private calls with Kyle personally building your systems and reviewing your program design, with the Collective included throughout and for 90 days after completion. The Collective is the ongoing environment: weekly calls, the libraries, and other serious coaches to think with. If you are unsure, start with the Collective and add the mentorship when you are ready to build.
HOW OFTEN ARE NEW RESOURCES ADDED?
The standard schedule includes a weekly live coaching call, weekly office-hours Q&A, a research review every two weeks, and a new athlete-problem progression each month. Templates and other resources are added when they solve a meaningful coaching need.
CAN I CANCEL WHENEVER I WANT?
Yes. Monthly memberships can be canceled at any time. You retain access through the end of your current paid billing period. Payments already made are not refundable for unused membership time.
HOW DO I GET ACCESS AFTER I JOIN?
Payment runs through Skool. Once it goes through you are inside the community immediately, with access to the Start Here course, the template vault, the progression library, and the call archive. If you do not already have a free Skool account, you will create one during checkout.
WHAT SHOULD I DO FIRST?
Post an introduction in the community with one real athlete problem you are stuck on. I build the Tuesday call agenda from what members post, so that is how your situation gets on the docket.
WHAT IF I CANNOT MAKE THE CALLS LIVE BECAUSE OF MY TIME ZONE?
Every call is recorded, indexed, and searchable, usually posted the same day. Members outside North America mostly watch the recording and post their questions ahead of time so they still get answered on the call.
CAN I SWITCH BETWEEN MONTHLY AND ANNUAL?
Yes. Contact me and I will move you over at the next billing date.
IS THERE A MINIMUM COMMITMENT?
No. Monthly is month to month and you can cancel any time. Annual runs for twelve months.
