Your training is dialed. Your fueling probably isn't.
Individualized performance nutrition for CrossFit, HYROX, and hybrid athletes who want more energy in sessions, better recovery, and a competition plan they can trust.
Not ready to talk? Take the 5-minute nutrition assessment.
Coaching from $250 a month · No long-term commitment
“Food was not the enemy anymore.”
Susan B., Age Group Semifinal athlete“She has helped me reach my body composition goals and maintain my weight sustainably.”
Emma R., USA Masters Women's Field Hockey“Working with her means there is one less variable I have to think about.”
Kyle R., 4x CrossFit Games athleteWhere this usually shows up
Most of the athletes I work with are doing the hard part right. They train consistently, they push, they show up. Nutrition is the piece that never got dialed in, and athletes usually blame the symptoms on their programming or their sleep.
- You go flat halfway through a session and cannot reach your top gear.
- You're chronically beat up, even after rest days.
- Body composition hasn't moved in months, no matter how much volume you add.
- You've been quietly afraid of carbs for years and it's costing you output.
- Your cycle is irregular, or disappeared, and nobody connected it to fueling.
- You're guessing on competition day and hoping it works.
Every one of these is a nutrition symptom worth investigating, and fueling is the first place I look.
Nutrition coaching does not diagnose or treat medical conditions. A missing or irregular cycle should also be evaluated by your doctor.
What changes, and what you get
A protocol built for your training load, your competitive calendar, and your physiology, adjusted as the season moves.
Finish hard sessions with something left
Protein, carbohydrate, and fat built around your training schedule, body composition data, and competitive phase, then adjusted as your training changes through the season. Every number is prescribed individually rather than pulled from a generic multiplier.
Know exactly what to eat and drink before every event
Pre-event meals, intra-competition timing, and event-by-event plans built for your specific format, whether that is a CrossFit Semifinal, HYROX, an endurance race, or a local throwdown.
Stop guessing on fluids and sodium
Your own sweat rate and sodium targets, measured with sweat testing for some athletes. Sodium losses run from roughly 200 to over 2,000 mg per liter between individuals, so a generic recommendation is wrong for most people.
Spend only on supplements that do a job
Based on your training demands and recovery needs, so you spend money only on what changes something. Coached athletes get 15% off Thorne.
How it works
A free 15-minute call
We talk about your training, your goals, and what is not working.
Intake and assessment
Training history, current intake, competition calendar, and anything relevant about your health history.
Your protocol, built
Macros, fueling timing, hydration targets, and supplement recommendations, delivered with a walkthrough so you understand the why behind every number.
Ongoing calls
Weekly or biweekly calls depending on the package you choose, so we can adjust as training changes and competitions approach. Nutrition periodization works on a timeline measured in months.
Packages and pricing
Two ways to work together. Both include your full protocol. The difference is how often we talk.
Biweekly coaching
- A coaching call every other week
- Macros, fueling timing, hydration targets, and supplement recommendations
- A recap email after every call
- Questions answered within 24 hours
- No long-term commitment
Weekly coaching
- A coaching call every week
- Macros, fueling timing, hydration targets, and supplement recommendations
- A recap email after every call
- Questions answered within 24 hours
- No long-term commitment
Prefer to write first? Fill out the coaching interest form.
Why work with Haley
I have coached athletes since 2012 and have focused on performance nutrition since 2019. In that time I have worked with CrossFit Games athletes in the individual, team, and masters divisions, HYROX Pro competitors, and dozens of Semifinal athletes. I have also built full fueling plans for ultra endurance athletes racing anywhere from 4 to more than 20 hours.
I train the way my athletes do. I have competed in CrossFit and HYROX, and right now I am training for a 50 km trail race while training powerlifting. When we talk about fueling a long session or two sessions in a day, I know what that asks of you, because I am doing it too.
I coach performance first. That usually means eating more than you expect, timed around the work you are doing, with body composition following from training that finally has fuel behind it.
Training and certifications
- Precision Nutrition certified coach, since 2019
- CrossFit Level 2 Trainer
- USA Weightlifting
- Girls Gone Strong
- Continuing education in women's hormone health in sport
Who this is for
A good fit
- Competitive functional fitness, HYROX, and hybrid athletes
- Training 8+ hours a week across multiple energy systems
- Athletes with a competition on the calendar
- Anyone who wants to understand the why, not just follow numbers
Not a good fit
- Looking for a rapid cut with no performance goals
- Wanting a meal plan you follow without adjusting
- Not willing to track intake, at least at the start
- Expecting visible change in two weeks
What athletes say
More food, and the weight still came off
I learned to feed myself more food than I ever dreamed of and lose weight and inches at the same time. As those numbers changed I could feel a shift in my confidence at home, with my family, and in the gym. I was clearer mentally than I had been in as long as I can remember. Food was not the enemy anymore.
Susan B., Age Group Semifinal athlete, client since 2022A sustainable weight through games and training camps
She has helped me reach my body composition goals and maintain my weight sustainably. Haley has taught me how to map out food plans for the work week and has recently been helping me figure out how best to fuel for all of my field hockey games and training camps.
Emma R., USA Masters Women's Field HockeyOne less variable to think about
Managing my day to day macro intakes so I have energy for multiple training sessions in a day, making adjustments to my bodyweight during the right times of the season, planning pre and post competition fueling. Without her help I would be under-fueled for training and trying to make last minute changes to my bodyweight before competitions. Working with her means there is one less variable I have to think about.
Kyle R., 4x CrossFit Games athlete, 2x top 10Questions
What does it cost?
Biweekly calls are $250 a month. Weekly calls are $350 a month.
How long is the commitment?
There is no commitment. Most nutrition change works on a timeline of months rather than weeks, so athletes who stay past the first block see the most, but you are never locked in.
Do you work with athletes who don't compete?
Yes. Plenty of athletes train seriously without a competition calendar and want their fueling to match the work they're putting in.
How do we communicate?
Calls run weekly or biweekly depending on your package, scheduled through Book Like A Boss. After every call I send a follow-up email recapping what we covered and any changes we decided on. Questions between calls get a response within 24 hours, usually much sooner.
Do I have to track everything forever?
No. Tracking is a tool for the first phase so we know what we're working with. Most athletes move toward intuitive execution with periodic check-backs.